Some characteristics of TriLife coach are obvious, some are more complex… Here is an example, some of our coaches also work with assorted non-profit organizations (as Leukemia and Lymphoma Society’s “Team in Training” programs, for example) that rely of their endurance training programs to raise funds. Once a while our coaches get to shape up and prepare some “celebrity” grade person within these program. Celebrities attract media (or is it media that makes celebrities)… the point is that eventually media cycles such into news content, and coaches end up on TV, in magazines, etc… So why are TriLife coaches so media shy that even other colleagues find about such occasions via back channel (from athletes that happened to catch such occasions)? Is it humility of spirit (or humidity that destroys their hairstyles)? 
So here is recently spied series of promo pieces from Fox TV on Team in Training, Fox “Good Day New York Weather Authority” Mike Woods training for the Nautica New York City Triathlon and some of the TriLife coaches he has been working with to get ready. (Hint, they both love swimming)
See one segment on native site: http://www.myfoxny.com/dpp/sports/triathlon-training-with-mike-woods-20100628